本科教育
Introduction to International Business (Cross-border eCommerce)
作者:sxy  发布时间:2021-03-26  点击:60

国际商务(跨境电商)专业International Business (Cross-border eCommerce)


培养目标:本专业主要培养海外来华留学生的优秀商业素质、领导力和创新能力,具备较强的互联网思维和跨文化交流能力,掌握跨境电子商务理论、实务及相关专业知识,熟练运用现代信息技术手段开展商务活动,能参与和适应数字经济时代工作的竞争与挑战,有梦想、有激情、有社会责任感和国际视野的创新型国际商务人才。

Objectives :The program develops international students’ commercial acumen, leadership and innovation capacity in order to equip them with the strong Internet thinking necessary for intercultural communication and competence. Students will acquire theoretical, practical and specialized knowledge of cross-border e-commerce, and most importantly, they are able to expertly use modern information technology in business and play an active part and embrace the competitions and challenges of knowledge work in digital economy. The ultimate purpose is to cultivate innovative professional talents for international business who have dreams, passions, social responsibility and a true international vision.


课程设置:经济学原理、管理学、信息经济学、国际商务、国际贸易实务、数字经济理论、数字经济实践、跨境电商平台运营、网络营销、国际营销、大数据分析与实践、消费者行为分析、公司金融、国际金融、创业管理、创新与商业模式设计等,强化实战能力培养的实习实训课程贯穿四年。

Curriculum:Principles of Economics, Management, Information Economics, International Business, International Trade Practice, Digital Economy Theory, Digital Economy Practice, Cross-border eCommerce Platform Operations, Digital Marketing, International Marketing, Big Data Analysis and Practice, Consumer Behavior,Digital Corporate Finance, International Finance, Entrepreneurial Management, Innovation and Business Model Design, etc., Internship training courses to strengthen practical ability run through four years.


就业方向:在政府部门从事涉外经济贸易管理工作;在企业从事国际贸易、国际投资或跨境电子商务相关工作;在金融机构从事传统金融和互联网金融等工作;也可自主开展互联网创业。

Employment: Engaged in foreign-related economic and trade management in government departments; engaged in international trade, international investment or cross-border e-commerce related work in enterprises; engaged in traditional finance and Internet finance in financial institutions; and could also independently develop Internet entrepreneurship.


授予学位:管理学学士学位

Degree: Bachelor of Management


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