学院介绍/Introduction

成立于2008年,阿里巴巴商学院由马云先生母校杭州师范大学与阿里巴巴集团共同创建。马云先生出任首任理事长和院长。学院现任院长是曾鸣教授,他同时也是阿里巴巴集团学术委员会主任。阿里巴巴商学院以致力于数字经济时代商业与管理创新,培养优秀管理人才和创业者为使命,努力成为数字经济时代新商学院的标杆。

Established in 2008, Alibaba Business School is jointly built by Hangzhou Normal University (Mr. Jack Ma's alma mater) and Alibaba Group. Jack Ma is the first chairman and president of the school. The current dean is Professor Zeng Ming, and he also acts as the director of the Academic Committee of Alibaba Group. Alibaba Business School is dedicated to business and management innovation of the digital economy era, follows the mission of develop excellent leaders and entrepreneurs. Our vision is to fresh standards for new business school in the digital economy era.

办学特色/Characteristics

  • ◆    专注于互联网商务:阿里巴巴商学院专注于数字经济时代人才的培养,专业方向集中在互联网相关的电子商务、网络营销、国际商务、物流管理以及大数据分析和智能商务等。

    Focusing on Internet Business: Alibaba Business School is dedicated to cultivation of talents in the digital economy era, and the majors' direction focuses on internet-related eCommerce, network marketing, international business, logistics management, big data analysis, and smart business, etc.

  • ◆    校企合作办学:阿里巴巴商学院和阿里巴巴集团共同建设、共同管理整个学院,并在最大程度上做到学校和企业资源共享,使学生收获最前沿的互联网知识。

    University & Enterprise Cooperation: Alibaba Business School and Alibaba Group jointly carry out construction and management for the entire school, and achieve the resource sharing between the school and the enterprise to the maximum extent, so as to make students obtain the most cutting-edge internet knowledge.

  • ◆    理论与实践并重:理论探索与产业发展紧密结合,学生学习与实践同步。并建立了进阶式创新创业平台。学生在校期间利用所学知识进行互联网创业的案例非常普遍。

    Combination of theory and practice: Theoretical exploration is closely combined with industrial development, and students' learning is synchronous with practice. The school sets up the advanced innovation and entrepreneurship platform. It is very common thatthe students practice the knowledge and start the internet business in the school.

Rwandan Students

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International Students

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核心课程/Core Courses

核心课程:经济学原理、管理学、国际贸易理论与实务、数字经济生态体系、跨境电商平台运营、跨境电商创业、网页设计、网络营销、国际营销、国际物流、消费者行为学、智能商业导论、智能商业决策、市场调研与预测、公司金融、网络金融、国际金融。

Core Courses:Principles of Economics, Management, International Trade Theory and Practice, Digital Economy Ecosystems, Cross-border eCommerce Platform Operations, Cross-border eCommerce Entrepreneurship, Web Design, Internet Marketing, International Marketing, International Logistics, Consumer Behavior, Smart Business Introduction, Intelligent Business Decisions, Market Research and Forecasting, Corporate Finance, Internet Finance, International Finance

Student Entrepreneur in Alibaba Business School