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​国际商务专业(跨境电商方向)本科培养方案(国际学生)
作者:sunyuefeng  发布时间:2022-03-10  点击:60

国际商务专业(跨境电商方向)本科培养方案(国际学生)


一、培养目标

本专业培养具有国际化视野【目标1】和互联网思维【目标2】,具备扎实的国际商务理论功底、英汉双语应用能力、电子商务应用与实践能力【目标3】以及创新创业能力【目标4】,适应经济全球化和跨境电商发展的趋势以及区域经济发展的需要【目标5】,能在政府部门从事涉外经济贸易管理工作,在企业从事国际贸易、国际投资或跨境电子商务相关工作,也可自主开展数字经济领域创业的高素质、国际化、应用型人才【目标6】。

二、 毕业要求

学生通过学习管理学、经济学原理、国际贸易、跨境电商等方面的基本理论和基础知识,接受系统的互联网思维和国际商务训练,初步具备从事国际贸易、国际金融、国际物流、跨境电商等业务能力。

通过专业学习,毕业生应获得以下几方面的知识、能力和素质:

1.本专业知识:掌握经济管理基本理论,具有扎实的国际贸易、国际金融、国际物流、跨境电商基础知识;了解国际商务理论前沿和实践发展;熟悉国际经贸制度和惯例;掌握汉语、英语和计算机应用知识;具有专业以外的人文社会科学及自然科学等方面的基础知识和基本修养。

2.实践应用能力:具备国际贸易、国际金融、跨境电商实践应用能力和国际企业管理能力,有较强的市场敏感度。

3.国际化与现代化:具备多元化国际沟通能力、计算机运用能力和商务数据分析能力,能够胜任国际化交流及现代化工作。

4.分析问题:了解国际商务不同学科分支的相关理论,关注学科发展动态,用创新性方法获取知识、分析和解决商务问题,并得出有效结论。

5. 人文素质:具有国际视野、创业精神、社会责任、人文关怀、公民意识等方面的素质。

三、“培养目标-毕业要求”“和“毕业要求-课程体系”对应矩阵

(一)“培养目标-毕业要求”对应矩阵

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(二)“毕业要求-课程体系”对应矩阵

(以关联度标识,课程与某个毕业要求的关联度根据该课程对相应毕业要求的支撑强度来定性估计,H:表示关联度高;M:表示关联度中;L:表示关联度低。)

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四、 学科基础平台课程和专业核心课程

(一)学科基础平台课程

数字经济导论、经济学原理、国际贸易理论、管理学

(二)专业核心课程

国际贸易实务、国际市场营销、网络营销、应用统计分析、网络零售、网页设计、摄影动画与多媒体制作、跨境电商实战、电子商务案例分析、公司金融、消费者行为学、创新管理与商业模式设计、人力资源管理、学术写作与演讲、战略管理、国际商务谈判、供应链与物流管理、国际商法

五、 专业准入和准出标准

本专业只针对国际学历学生,暂不对转专业及副修专业开放。

六、 学制和学位

 本专业基本学制为4年,最长不超过6年。修满学分,且中国汉语水平考试(HSK)四级分数不低于180分(含180分),达到学校规定的授予学士学位标准,授予管理学学士学位。

七、 最低毕业学分及课内学时

本专业最低学分为160学分,学生须修满160学分方可毕业。

八、 课程结构、课程设置及学分分配

(一)课程结构

课程结构由思想教育课程和专业课程组成。思想教育课程包括始业教育类、汉语能力类、中国概况类、中国道路与中国模式类和社会实践类课程;专业课程包括学科基础平台课程和专业核心课程。

表 1 课程结构比例表

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(二)课程设置与学分分配

表2 思想教育课程设置与学分分配

1思想教育必修课程 40学分

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表3 专业课程设置与学分分配

1.学科基础平台课程 20

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2.专业核心课程70学分

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表4.实践环节设置与学分分配

1. 实践环节 30学分

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注:1.本培养方案所有课程均为英文授课

       2. 准入准出课程和副修课程在表格中打√。



International Business(Cross Border eCommerce)

 Undergraduate Training Program

For International Students


I. Training Objectives

The program develops students’ international vision [Goal 1] and Internet thinking [Goal 2], to have a solid command of international business theory, competencies of English-Chinese bilingual application, eCommerce practice and applications [Goal 3], and ability of innovation and entrepreneurship [Goal 4], to adapt to the trend of economic globalization and cross-border eCommerce development and the needs of regional economic development [Goal 5], and to be able to engage in not only foreign economic and trade management in government departments but also in international trade, international investment or cross-border eCommerce related work in enterprises, as well as to be international applied talents with high-quality in the field of digital economy [Goal 6].

II. Graduation Requirements

By learning the basic theories and knowledge of Management, Economics, International Trade, Cross-border eCommerce and etc., and receiving systematic Internet thinking and international business training, students will have the preliminary ability to engage in international trade, international finance, international logistics, cross-border eCommerce and other businesses.

Graduates should acquire the following knowledge, abilities and qualities through academic study:

1. Specialized Knowledge. Students should master the elementary theories of Economic Management, and have solid elementary knowledge of International Trade, International Finance, International Logistics and Cross-border eCommerce; students should grasp the frontier of international business theory and practice development; students should be familiar with international economic and trade systems and practices; students should master Chinese, English and computer application knowledge; students should have the basic knowledge and accomplishment in humanities, social sciences and natural sciences.

2. Practice and Application Ability. Students should be equipped with market sensitivity while possessing the capability of practice and application in international trade, international finance, cross-border eCommerce and international enterprise management.

3. Internationalization and Modernization. Students should develop diversified global communication skills, computer application and business data analysis ability, and be capable of intercultural communication and modernization work.

4. Problem Analysis. Students should understand the relevant theories of different branches of international business, pay attention to the development of the discipline, and can use innovative methods to acquire knowledge, analyze and solve business problems, and draw effective conclusions.

5. Humanities Quality: Students should have the qualities of international vision, entrepreneurial spirit, social responsibility, humanistic care, and citizen awareness.

III. “Training Objectives-Graduation Requirements” and “Graduation Requirements-Curriculum System” Correspondence Matrix

1. “Training Objectives-Graduation Requirements”

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Note: Mark the appropriate column with “●”.

2. “Graduation Requirements-Curriculum System” Correspondence Matrix

(Identified by relevance, the degree of relevance between the course and a certain graduation requirement is qualitatively estimated according to the strength of the course’s satisfaction of the corresponding graduation requirement, H: Indicates high correlation; M: Indicates medium correlation; L: Indicates low correlation.)

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IV. Fundamental Subject Platform Courses and Professional Core Courses

1. Fundamental Subjects Platform Courses

Principles of Economics, Introductory of Digital Economy, Theory of International Trade, Management

2. Professional Core Courses

The practice of International Trade, International Marketing, E-Marketing, Application of Statistical Analysis, Network Retail, Web Design, Case Study of E-commerce, Academic Writing and Presentation, Corporate Finance, International Trade Laws, Consumer Behavior, Human Resources Management, International Business Negotiation, Strategy Management, Supply Chain and Logistics Management, Photography, Animation and Design, Cross-border eCommerce Operation, Innovation Management and Business Model Design

V. Professional Admission and Graduation Standard

This program is for international undergraduates only, not open for a major switch or minor degrees.

VI. Length of Schooling and Degree

The basic length of study of this major is four years. The maximum is not more than six years. The Bachelor of Management degree will be conferred after completing all credits and scoring at least 180 points (including 180 points) on the Chinese Proficiency Test (HSK).

VII. Minimum Graduation Credits and Class Hours

The minimum graduation credits are 160 credits and students must complete 2,560 class hours.

VIII. Course Structure, Curriculum and Distribution of Credits

1. Course Structure

The course structure consists of ideological education courses and professional courses: Ideological education courses include: Orientation, Chinese language, Overview of China, China Road and China Model, as well as Social Project.

Professional Courses include Fundamental subject platform courses and core professional courses.

Table 1: Course Structure

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2. Curriculum and Distribution of Credits

Table 2: Ideological Education Curriculum and Credit Distribution

2. 1. Ideological Education Required Courses: 40 Credits

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Table 3: Professional Courses Curriculum and Credit Distribution

1. Fundamental Subjects Platform Courses: 20 Credits

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 2. Professional Core Courses: 70 Credits

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Table 4: Internship and Practice Setup and Credit Distribution

1.  Internship and Practice: 30 Credits

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Note: 1. All courses in this program are delivered in English.

           2. Admission course, graduation courses, minoring in courses, leave a checkmark ().


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